Taylor Swift fans fear being turned away from Eras Tour shows over ‘stupid’ rule

Taylor Swift's Eras Tour is incredibly popular

Taylor Swift fans are not happy (Picture: Natasha Moustache/TAS23/Getty Images for TAS Rights Management )

Taylor Swift fans have been on a rollercoaster trying to secure tickets for her UK Eras Tour and now Swifties are raging once more.

As the US star, 33, returns to the UK next year for the European leg of her sell-out tour, hundreds of thousands of fans will pile into stadiums to catch a glimpse of her.

However, fans are fearing actually being turned away from concerts due after reading the small print on Ticketmaster’s website.

It has now emerged that Taylor’s shows are ‘lead booker’ events. This means the person whose card was used to pay for the tickets must be present at the show to allow entry for the whole group.

This rule – branded ‘stupid’ by fans – also makes tickets unable to be passed on, seemingly in a bid to combat re-selling and scammers.

However, fans are angry that this fact has only now coincidentally come to light, given that many either bought tickets for friends or had them bought for them as a gift.

Many fans have either bought tickets for friends or had them bought as gifts (Picture: Tom Cooper/TAS23/Getty Images for TAS Rights Management)

Taking to Twitter to express their outrage, ticketholders said the lead booker fact ‘wasn’t clear’ when they bought tickets.

‘I can’t stress enough how stupid this “lead booker” thing is for the eras tour, I know it’s to stop the selling of tickets etc but people do buy tickets as gifts and other reasons! It’s ridiculous and I am stressing’, one person tweeted.

‘Hi @TicketmasterCS, can you give some actual answers about this whole lead booker disaster please? No one is getting anywhere. I bought tickets for my daughter and niece. As you well know, this event was not a lead booker event at the time I booked. What do we do??’, one fan demanded to know.

Another told the ticket site: ‘@TicketmasterUK you made the #taylorswift a lead booker event AFTER people bought tix?! I’ve bought lead booker tix in the past & it’s always WELL ADVERTISED to the buyer. This was not. How is this legal?’

‘i’m sorry but this lead booker rule for the uk #ErasTour is despicable. there’s so many screenshots proving that this information was not made public until after THOUSANDS of fans had purchased tickets in the presale. you cant not let people into a concert when youve backtracked’, another wrote.

Eager to start a revolution, one Swiftie added: ‘Let’s all spam the phone lines & emails of ticketmaster every single day until they change their lead booker policy l. Put in a complaint & then when they don’t solve your complaint – escalate it further – even contact an ombudsman. Cause chaos until they crumble.’

As stated on their site, Ticketmaster explains what ‘lead booker’ events are and what their purpose is.

‘The lead booker is the cardholder for the order – that’s the person named on the card used to pay for the tickets, and is the only name that we take during the checkout process. We advise that if you can’t attend the event, that you don’t book tickets as a gift for someone else.’

They add: ‘If the lead booker has to attend for your event, this will be made clear on our website when you book.

‘If your event is not listed on this page, the lead booker does not need to attend in person. This means you can purchase the tickets as a gift for whoever you like and they’ll be allowed in regardless of the name printed on them.’

Ticketmaster says that, for a ticket to be valid, the lead booker must ‘at any point’ be able to provide the physical event ticket, booking confirmation, and/or photo ID matching the customer name on the booking confirmation and the credit card. Without this, entry could be refused.

Taylor Swift

The Eras Tour ticket purchasing process has been anything but easy (Picture: Fernando Leon/TAS23/Getty Images for TAS Rights Management)

This isn’t the first time the Eras Tour UK dates have encountered controversy.

Many Swifties are yet to secure tickets for next year’s shows due to high demand and the stressful purchasing process.

But, the likes of AXS made this more difficult when genuine people were thrown out of virtual queues after being mistaken for bots.

What’s more, scalpers still managed to get their hands on tickets, soon advertising them on resale sites for thousands of pounds.

Ticketmaster has been contacted for comment.

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